Duzhe Media (603999) Limit-Up Analysis: Policy Catalyst and Market Impact

Duzhe Media (603999) hit the limit-up on November 28, 2025. The core driving factor is the passage of the Draft Regulation on Promoting National Reading reviewed and approved by the State Council Executive Meeting [4]. Policy benefits directly stimulated the activity of the media sector [0]. On that day, the stock price rose to 7.95 yuan, with an increase of 9.96%, and the order sealing funds reached 67.8082 million yuan [5], with a turnover of 214 million yuan [1]. In terms of capital flow, the net buying of main funds on November 28 was 74.4975 million yuan [3], and the cumulative net inflow of main funds in the past 5 days was 79.9756 million yuan [1], indicating active intervention by institutional funds. The company has significant fundamental support: its Reader magazine has a cumulative circulation of over 2.1 billion copies and is known as the “Chinese People’s Spiritual Reader”, with extensive social influence [0].

1. Policy-Market Linkage
   : The implementation of the national reading policy directly boosts the valuation expectations of the media sector. As a well-known brand in the industry, Duzhe Media benefits first [4].
2. Brand Value Realization
   : The long-term brand accumulation of Reader translates into market confidence in the company’s future development, strengthening the logic of stock price growth [0].
3. Capital Consistency
   : The continuous inflow of short-term main funds reflects the market’s consensus on policy dividends, with obvious sector rotation effects [1][3].

: Under policy support, the media industry is expected to enter a new development cycle. Duzhe Media may benefit from the growth in content demand brought by reading promotion [4].
: After a rapid short-term stock price rise, it may face profit-taking pressure. Attention should be paid to the landing rhythm of subsequent policy details and the overall sustainability of the sector [0].

This limit-up event is the result of resonance between policy benefits and market sentiment. Duzhe Media has become the sector’s leading target with its core brand advantages. Policy-wise, the implementation of the National Reading Promotion Regulation will bring long-term development opportunities to the industry; capital-wise, the significant short-term inflow of main funds shows a positive market attitude. Investors should pay attention to the subsequent implementation of policies and the progress of the company’s business expansion to evaluate long-term investment value [0][1][3][4].