Analysis of Strong Performance of 9F Holdings (09636.HK) in 2025: Driven by AI Concept and Earnings Growth

9F Holdings is an online investment decision solution provider in the education and training services industry [1]. In 2025, the company’s stock price performed strongly, with a year-to-date increase of 175.35%, far exceeding the Hang Seng Index’s 30.59% [0]. Its 52-week price range is HK$5.660-HK$84.050, indicating high volatility [0].

Driving factors include: The AI robo-advisor concept has become a market hotspot [9]; interim cash dividends were completed in mid-2025 [5]; institutional investors significantly increased their allocations [0]; customer acquisition through short video platforms, with total platform followers reaching 63.06 million [4]. At the industry level, the digital solution services sector it belongs to had an average change of +0.87% in 2025 [8], providing a favorable environment.

1. AI-Finance Integration
   : AI robo-advisory is a core competitiveness, aligning with fintech trends [9], and has won honors such as the “China Listed Company Yinghua Award: Hong Kong Stock Growth Demonstration Case” [0].
2. Traffic Conversion
   : Customer acquisition via short video platforms successfully translated into performance growth; the expected net profit for H1 2025 is RMB 830 million to RMB 870 million, turning from loss to profit year-on-year [0].
3. Institutional Recognition
   : Interim dividends and increased institutional allocations reflect market confidence [5].

: In-depth application of AI technology expands business [9]; intensive operation of securities firms provides cooperation opportunities [0]; continuous traffic dividends support customer acquisition [4].
: High stock price volatility [0]; intensified competition in the AI robo-advisory field [0]; potential impact of regulatory policy adjustments [1].

The company’s strong performance in 2025 is due to multiple factors; its current market capitalization is approximately HK$34.284 billion, with a P/E ratio of 22.59 times [0]. Future AI applications and traffic conversion are key to growth; investors should pay attention to performance fulfillment and competitive dynamics [0].