Peacebird (603877.SH) Analysis on Entering Strong Stock Pool: Reasons, Supports and Sustainability

Peacebird (603877.SH) entered the strong stock pool on November 18, 2025, with a 10.01% daily limit-up and a closing price of 16.37 yuan. The company is a Chinese fashion brand retail enterprise targeting youth fashion, owning a multi-brand matrix including PEACEBIRD Men’s & Women’s Wear, LEDIN, MiniPeace Kids, etc. [1]

The shareholder of Pengyuan Global, the indirect controlling shareholder of the company, changed from Zhang Jiangbo to Gong Jianhui, the spouse of the actual controller Zhang Jiangping. This change attracted market attention and became a direct catalyst for the short-term stock price rise [1][4].

The apparel and home textile sector recovered overall in 2025, with many stocks hitting limit-up. As an industry leader, Peacebird benefited significantly, and the sector sentiment drove the company’s stock price higher [2].
###3. AI Technology Application Trend
AI technology application in the fashion industry became an important trend in 2025, bringing new development opportunities to the company, and market expectations for its technology empowerment have increased [5].

The company’s multi-brand matrix covers different segmented markets and has strong brand influence; under the expectation of industry recovery, consumer demand is expected to gradually improve [1].

The daily limit-up on that day indicates positive short-term market sentiment; entering the strong stock pool shows its technical indicators meet the characteristics of strong stocks, and the short-term trend is favorable [3].

The positive factors from equity changes and industry recovery may continue to support the stock price, but close attention should be paid to changes in market sentiment and subsequent news developments.

It is necessary to observe the strength of consumer demand recovery and the effectiveness of AI technology application; the industry still faces challenges such as weak consumption and cost pressure, and long-term growth has uncertainties [1].

• Factors such as weak industry consumer demand and rising costs may affect the company’s long-term performance;
• Attention should be paid to short-term stock price fluctuation risks, and investors should rationally view the rise driven by market sentiment [1].