Analysis of Wuliangye's Popularity Ranking: Driven by Both Product Innovation and Industry Adjustments

Wuliangye launched a series of major initiatives at the end of August 2025, becoming the core driver of market attention. On August 29, the company officially released its 29-degree low-alcohol new product “Love at First Sip”, precisely targeting young consumer groups and the growth opportunities in the low-alcohol liquor market [0]. Immediately after, on August 28, Wuliangye officially announced to become the official co-branded product of the 2026 FIFA World Cup; this international cooperation significantly enhanced the brand’s international influence [0]. These two strategic initiatives demonstrate the company’s active layout in product structure optimization and brand internationalization.

The 2025 interim report data shows that the company’s performance is relatively stable: operating revenue was 52.771 billion yuan, a year-on-year increase of 4.19%, and net profit was 19.492 billion yuan, a year-on-year increase of 2.28% [0]. Among them, the gross profit margin of Wuliangye products remained at a high level of 87.0%, and the gross profit margin of series liquor products reached 60.8%, reflecting the profitability of core products [0]. However, the performance pressure in the third quarter increased significantly: the Q3 single-quarter net profit plummeted by 74.7% year-on-year, and the gross profit margin dropped to 62.6%, reflecting the severe challenges during the industry adjustment period [0].

The baijiu industry as a whole has entered the era of stock competition, facing multiple challenges such as continuous decline in production volume, high channel inventory, and insufficient consumer demand [0]. The CSI Baijiu Index fell significantly cumulatively in 2025, and the sector as a whole is in a period of in-depth adjustment [0]. Under policy guidance, consumption has returned to rationality, and the industry is facing cyclical adjustments, which pose external pressure on all baijiu enterprises including Wuliangye [0].

Wuliangye’s presence on the popularity ranking reflects the market’s recognition of its short-term strategic initiatives, but the sharp decline in Q3 performance reveals the actual depth of the baijiu industry winter [0]. This contradictory phenomenon indicates that while the market pays attention to the company’s innovative efforts, it is also closely observing changes in the industry’s fundamentals. The company’s product innovation and international layout are the correct directions to respond to industry adjustments, but it will take time for the effects to become apparent.

Against the backdrop of overall industry adjustment, high-quality baijiu stocks are facing value re-rating. As an industry leader, Wuliangye still has prominent brand value and channel advantages; short-term performance fluctuations may provide attention opportunities for long-term investors. However, it is necessary to be alert to the uncertainty in the depth and time span of the industry adjustment.

• The Q3 performance plummeted by 74.7% indicates intensified performance pressure [0]
• The baijiu industry is in a period of in-depth adjustment, and the CSI Baijiu Index has weak performance [0]
• High channel inventory and insufficient consumer demand pose continuous challenges [0]
• The continuous decline in industry production volume reflects market capacity contraction [0]

• The 29-degree low-alcohol new product targets young consumer groups and explores new markets [0]
• Cooperation with the FIFA World Cup enhances international brand influence [0]
• The core product’s gross profit margin still maintains a high level of 87.0% [0]
• Product structure optimization and channel adjustment strategies are gradually taking effect [0]

The core driving factors for Wuliangye to enter the popularity ranking are its product innovation and international cooperation strategies at the end of August 2025 [0]. By launching the 29-degree low-alcohol new product “Love at First Sip” and becoming the official co-branded product of the 2026 FIFA World Cup, the company has shown a proactive attitude in seeking changes during the industry adjustment period. The 2025 interim report shows relatively stable performance, with the core product’s gross profit margin maintaining a high level of 87.0%, but the Q3 net profit fell by 74.7% year-on-year, reflecting the severity of the industry winter [0].

The baijiu industry as a whole faces multiple challenges such as declining production volume, high inventory, and insufficient consumer demand, and the CSI Baijiu Index performed weakly in 2025 [0]. In such an industry environment, Wuliangye responds to market challenges through product structure optimization, channel adjustment, and brand upgrading strategies; its strategic direction is correct, but it will take time for the effects to become apparent. Investors should pay attention to the market response to the company’s innovative initiatives and the progress of industry adjustments.