Analysis of Taishan Beer's Distribution Rate in Convenience Store Channels

Based on my search and analysis,

. However, I can organize the relevant channel information obtained for you:

Taishan Beer adopts a short-channel model of

instead of the traditional dealer system [1]. As of 2025, Taishan Draft Beer has established in 28 provinces and cities across the country [2]. This data ranks Taishan Draft Beer first among beer brand chain stores on the Meituan Takeaway platform nationwide [1].

Taishan Beer has actively laid out instant retail channels. After entering Meituan Flash Purchase, the number of online stores exceeded 3,000, and the sales growth rate has exceeded 100% for three consecutive years [3].

Search results show that Taishan Beer has a channel cooperation relationship with

Convenience Stores. An image shows a Meiyijia store sign with the “Taishan Beer” logo [4], indicating that the two parties have business dealings. However, detailed data such as specific distribution rate and number of covered stores have not been disclosed in public information.

Channel Type	Coverage	Model Characteristics
Exclusive Stores	3,000+ stores, covering 28 provinces and cities	Brand-exclusive, short-channel distribution
Instant Retail	Platforms such as Meituan Flash Purchase	Online-offline integration
Convenience Store Channel	Cooperation exists but data is unknown	Relying on existing retail networks

It should be noted that:

• Convenience store distribution rate is non-public operational data of enterprises
  , and is usually not disclosed in detail in public reports
• Third-party market research institutions (such as Nielsen, Kantar, etc.) may have relevant data, but it usually requires payment to obtain
• Taishan Beer entered bankruptcy reorganization proceedings in 2025 [5], and relevant channel data may change

If you need more precise data on the convenience store channel, it is recommended that:

1. Contact the official channel department of Taishan Beer
2. Consult professional market research institutions
3. Pay attention to its channel strategy adjustment after bankruptcy reorganization

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[1] Time Weekly - Over 400 New Stores Added, Taishan Draft Beer Takes “Freshness” as Its Edge
[2] The Paper - 3,000 Stores Opened, 9 Million Consumer Members
[3] Jiemian News - Four Factions Compete for the Hundred-Billion-Yuan Track
[4] Industry Image - Meiyijia-Taishan Beer Cooperative Store
[5] Lanjing News - From “7-Day Draft” Hit to Insolvency