Analysis of User Growth for Guosen Securities' "Golden Sun" APP 2025

Based on the latest data and industry reports, we will provide a detailed analysis of the user growth of Guosen Securities’ “Golden Sun” APP.

According to statistics from authoritative data platforms such as Analysys Qianfan and QuestMobile, Guosen Securities’ “Golden Sun” APP showed strong growth momentum in 2025 [1][2]:

• Annual Average MAU
  : In the first 11 months of 2025, the average monthly active user (MAU) count of Guosen Golden Sun APP reached
  7.8888 million
  , ranking
  second
  among securities brokerage apps, only behind Huatai Securities’ “Zhangle Fortune Link” [1]

• Strong Momentum in the Second Half of the Year
  :
  • August
    : MAU reached 8.4562 million, with a gap of less than 50,000 compared to Huatai Securities’ Zhangle Fortune Link in the same period [1]
  • September
    : MAU exceeded 8 million, continuing the growth trend [1]
  • October
    : MAU reached
    8.527 million
    (some data shows it was above 8.45 million), remaining at a high level of over 8 million for four consecutive months [1][3]
  • November
    : MAU remained above 8 million, demonstrating strong user stickiness [1]

In the 2025 Top 10 MAU Ranking of Securities Brokerage Apps, Guosen Golden Sun APP firmly ranks in the

of the industry [1][2]:

Rank	Securities Brokerage App	Average Monthly MAU (10,000)
1	Huatai Securities Zhangle Fortune Link	824.95
2	Guosen Golden Sun	788.88
3	China Galaxy Securities	753.5
4	CITIC Securities Xin e Tou	704.82
5	Guotai Haitong Junhong	696.34

Guosen Securities has actively promoted functional optimizations and upgrades for the Golden Sun APP, with key initiatives including [2]:

1. Upgrade of Investment Advisory Service Zone
   : Launched a new investment advisory service zone and rolled out investment advisory products such as “Stock Selection Treasure” and “Beixin Lingdong+”
2. Refined Operation by Customer Segment
   : Implemented layered and refined operations for different customer segments, including new customers, long-tail users, Stock Connect users, and margin trading users
3. Upgrade of Intelligent Services
   : Focused on continuous optimization of trading functions, market quote services, and AI capabilities

In December 2025, the overall MAU of securities-related apps reached

, hitting a monthly high for the year, with a month-on-month growth of 1.75% and a year-on-year growth of 2.26% [2]. Against this backdrop:

• Fierce Competition Among Head Brokerages
  : Huatai Securities’ Zhangle Fortune Link and Guotai Haitong Junhong both have MAU exceeding 10 million, forming the “first tier” [2]
• Prominent Growth Resilience
  : The continuous growth of Guosen Golden Sun APP since August demonstrates its competitive advantage among head brokerages [1]
• High-Frequency Iteration Becomes a Trend
  : In 2025, the top 10 securities brokerage apps by MAU had an average of 9 updates, and Guosen Securities has also continued to optimize its product experience [1]

Guosen Golden Sun APP maintains a favorable user growth trend. Against the backdrop of digital transformation in the securities brokerage industry, it is expected to continue its leading position in the industry through initiatives such as investment advisory service upgrades and refined customer segment operations. With the deepening of wealth management transformation, securities brokerage apps are evolving from single trading tools to the role of “comprehensive wealth management stewards”, and Guosen Securities’ performance in this trend warrants continued attention.

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[1] CLS - MAU of Securities Brokerage Apps Remains High, 18 Apps Exceed 1 Million Average Monthly Users

[2] iFinD - MAU of Securities-Related Apps Reached 175 Million in December 2025, Hitting a Monthly High for the Year

[3] Sina Finance - MAU of Securities-Related Apps Reached 175 Million in December 2025