Analysis of Arawana's Sale of Equity in Kellogg's China Business
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| Item | Details |
|---|---|
Transaction Targets |
50% equity stake in Kellogg’s Shanghai, 50% equity stake in Kellogg’s Kunshan |
Counterparty |
Mars Wrigley Confectionery (China) Co., Ltd. |
Total Consideration |
$60 million |
Consideration Breakdown |
Kellogg’s Shanghai: $45 million; Kellogg’s Kunshan: $15 million |
Equity Structure Before Transaction |
Joint venture owned 50% each by Arawana and Kellogg’s Hong Kong |
Post-Transaction Status |
Arawana will no longer hold equity in the two companies |
Financial Impact |
Expected to impact 2026 annual earnings by more than 10% of 2024 net profit attributable to parent company |
Approval Level |
Within the approval authority of the board of directors; no shareholder meeting approval required; does not constitute a major asset reorganization or connected transaction |
- Valuation Institution: Walkson (Beijing) International Asset Appraisal Co., Ltd.
- Valuation Date: June 30, 2025
- Valuation Method: Income Approach
- Book value of Kellogg’s Shanghai: RMB 93.0784 million; Valuation value: RMB 633 million
- Book value of Kellogg’s Kunshan: RMB 109 million; Valuation value: RMB 215 million
Based on data disclosed in Arawana’s 2026 Daily Connected Transaction Announcement [0]:
| Indicator | Value (in $10,000) |
|---|---|
Total Assets |
19,822 |
Net Assets |
10,154 |
Operating Revenue |
18,443 |
Net Profit |
2,226 |
| Indicator | Value (in $10,000) |
|---|---|
Total Assets |
13,352 |
Net Assets |
11,044 |
Operating Revenue |
7,558 |
Net Profit |
36 |
| Contribution Indicator | Proportion |
|---|---|
Operating Revenue Contribution |
~10.92% |
Net Profit Contribution |
~61.14% |
| Entity | Transaction Consideration | Annual Net Profit | Valuation Multiple |
|---|---|---|---|
Kellogg’s Shanghai (50% stake) |
$45 million | $11.13 million (50% equity interest) | 4.0x |
Kellogg’s Kunshan (50% stake) |
$15 million | $0.18 million (50% equity interest) | 83.3x |
- Receive approximately $60 million in cash proceeds, which can be used for core business development
- One-time investment income will be recorded in the 2026 financial statements
- Divest low-synergy business to focus on core grain and oil business
- Lose a high-margin business segment (accounting for about 61% of profit contribution)
- Overall profitability will face further downward pressure
- Business scale contraction may affect market position
Based on the latest market data [0]:
| Valuation Indicator | Value |
|---|---|
Market Capitalization |
$161.13 billion |
Current Stock Price |
$29.72 |
Price-to-Earnings Ratio (P/E) |
42.19x |
Price-to-Book Ratio (P/B) |
1.67x |
Return on Equity (ROE) |
4.02% |
Net Profit Margin |
1.54% |
This transaction marks Arawana’s
| Core Business Segments | Features |
|---|---|
Kitchen Foods |
Basic consumer goods such as rice, flour, and edible oil, with leading market share |
Feed Raw Materials and Oil Technology |
Commodity trading with large scale and low profit margin |
Other Businesses |
Emerging growth drivers under cultivation |
- Focus on Core Business:Cereal breakfast has low synergy with Arawana’s core grain and oil business
- Optimal Resource Allocation:Invest the recovered funds in the expansion of core businesses with higher returns
- Risk Avoidance:Avoid fierce competition and regulatory pressure in the cereal breakfast market
- Strategic Flexibility:As a global confectionery giant, Mars is better suited to operate cereal breakfast brands
- Arawana’s subsidiaries will provide service support to the target companies at a reasonable price within the agreed timeframe
- Kellogg’s Kunshan will continue to lease relevant factory buildings and land from Arawana’s subsidiaries (lease term: 3 years)
- Ensure a smooth business transition

As seen from the stock price trend chart, Arawana’s stock price has dropped from $31.60 to $29.72 in the past three months, with a decline of approximately 5.95%.
| Impact Dimension | Expected Change |
|---|---|
Short-term |
May receive positive stimulus from one-time investment income |
Medium-term |
Profitability will be under pressure, and profit margin may further decline |
Long-term |
Depends on whether core business growth can make up for the profit gap |
- Risk of Losing Profit Contribution:Losing the source of 61% of profit contribution
- Risk of Business Scale Contraction:Revenue scale will decrease by approximately 11%
- Risk of Valuation Pressure:The market may reevaluate the company’s growth prospects
- Risk of Sustained Profitability:The company’s net profit has been declining for consecutive years in recent years [0]
Arawana’s sale of equity in Kellogg’s China business is a
- May receive support from one-time income in the short term
- In the medium to long term, divesting the high-profit business will exert pressure on valuation
- Need to pay attention to the profit improvement of core businesses
- Reflects the company’s strategic intention to focus on core businesses
- Conducive to optimal resource allocation
- Exits the cereal breakfast market to focus on the core grain and oil business
[0] Arawana API data and public market information
[1] Sina Finance - “Arawana Transfers 50% Equity Stakes in Two Participating Companies, Mars China Acquires for $60 Million” (https://finance.sina.com.cn/roll/2026-01-15/doc-inhhmamt4683880.shtml)
[2] Securities Times - “Arawana Transfers 50% Equity Stakes in Two Participating Companies, Mars China Acquires for $60 Million” (https://www.stcn.com/article/detail/3595697.html)
[3] East Money - “Arawana Plans to Transfer 50% Equity Stakes in Kellogg’s Shanghai and Kellogg’s Kunshan to Mars China” (https://wap.eastmoney.com/a/202601153620746791.html)
[4] Tencent PDF - Arawana’s 2026 Daily Connected Transaction Announcement (https://file.finance.qq.com/finance/hs/pdf/2025/11/28/1224831622.PDF)
[5] Sina Finance - Arawana’s 2025 Semi-Annual Report (http://money.finance.sina.com.cn/corp/view/vCB_AllBulletinDetail.php?stockid=300999&id=11295950)
[6] Weikehao - “Counterfeit Controversy, Pressure of Declining Revenue and Profit, Arawana’s Alarm and Clarion Call” (https://mp.ofweek.com/finance/a556714505467)
Insights are generated using AI models and historical data for informational purposes only. They do not constitute investment advice or recommendations. Past performance is not indicative of future results.
About us: Ginlix AI is the AI Investment Copilot powered by real data, bridging advanced AI with professional financial databases to provide verifiable, truth-based answers. Please use the chat box below to ask any financial question.
