Huiyuan Juice Control Rights Dispute: Quantitative Analysis of Brand Value Damage

Based on the above in-depth analysis, I now provide you with a complete quantitative assessment report.

The conflict between Huiyuan Juice and its restructuring investor Wensheng Assets has escalated to an open break. In June 2022, Wensheng Assets promised to invest RMB 1.6 billion to acquire a 60% stake in Beijing Huiyuan, but only RMB 750 million was actually disbursed (and controlled by the Wensheng consortium), with the remaining RMB 850 million overdue for over a year[1]. In August 2025, the conflict became public, with both sides competing over issues such as control of official seals and recognition of capital contributions[2]. On January 8, 2026, Huiyuan Group announced the full takeover of Beijing Huiyuan, completely abrogating the investment agreement with Wensheng[3].

According to offline retail monitoring data (Ma Shang Ying), Huiyuan Juice’s share in the non-chilled ready-to-drink juice market has shown a continuous downward trend:

• Cumulative market share loss over two years:
  1.63 percentage points
• Relative decline:
  32.09%
• Estimated revenue loss based on a RMB 55 billion market size:
  approximately RMB 900 million
  [4]

Financial Performance of Beijing Huiyuan (2023-2024)[5]:

The decline in net profit (-19.05%) far outpaces the decline in revenue (-9.82%), reflecting a drop in operational efficiency caused by internal strife.

• Douyin Official Flagship Store (2.936 million followers): Closed
• Tmall Official Flagship Store (628,000 followers): Closed
• Estimated annual sales loss:
  approximately RMB 43 million
  [4]

• Gradually withdrew from KA channels such as Hema and Yonghui
• Severe lack of confidence among distributors, with prominent inventory backlog issues

The “Fake Huiyuan” incident that broke out in January 2026 dealt a fatal blow to the brand:

• Wensheng was accused of entrusting ordinary OEM factories to produce juice
• Raw materials not certified by Huiyuan’s full industrial chain supervision system were used
• Huiyuan’s proud core brand values of “100% Juice” and “Full Industrial Chain” were severely damaged[1]

Market Share of China’s Non-Chilled Ready-to-Drink Juice Market in Q3 2025[6]:

• The gap between Huiyuan and Nongfu Spring widened from approximately 6 percentage points in 2023 to
  9.5 percentage points
  in 2025
• Nongfu Spring’s NFC series grew rapidly, with its market share increasing by approximately 2-3%[6]

The Huiyuan Juice control rights dispute has caused severe brand value damage:

1. Direct Economic Losses: Approximately RMB 1.4-2 billion
   (including RMB 900 million in market share losses, channel losses, and stranded capitalization, etc.)
2. Market share dropped 32% over two years
   , from 5.08% to 3.45%
3. Basic loss of channel capabilities
   : E-commerce flagship stores closed, KA channels contracted
4. Brand reputation dealt a heavy blow
   : The “Fake Huiyuan” event severely damaged consumer trust
5. Decline in industry status
   : Fell out of the top five from a leading brand position, with the gap with leading players continuing to widen

In the short term (within 1 year), Huiyuan needs to stabilize operations, repair relationships with distributors, and address legal challenges; in the medium term (1-3 years), it needs to find new strategic investors, rebuild channels, and launch new products to reshape the brand; in the long term (3-5 years), brand value reconstruction requires continuous investment, and only when market share recovers to over 5% can the losses be stopped.

[1] TMTPost - “Huiyuan Opposes ‘Huiyuan’ as RMB 850 Million Restructuring Fund Remains Unreceived” (January 11, 2026)
[2] NetEase Finance - “Huiyuan Control Rights Dispute Descends into a War of Words, How to Break the Capital Game Deadlock?” (December 24, 2025)
[3] Sina Finance - “Rescuing ‘Huiyuan Juice’” (January 12, 2026)
[4] Jiemian News - “Huiyuan’s Endless Internal Strife Brings It to the Brink” (December 23, 2025)
[5] China National Water Affairs Announcement - Financial Data of Beijing Huiyuan (2023-2024)
[6] 21st Century Business Herald - “2025 Soft Drink Industry: Breaking Through Dilemmas, Anchoring the Future” (January 6, 2026)