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In-Depth Analysis Report on Xiaomi YU7's Winter Range Competitiveness

#ev_suv #winter_range #battery_technology #thermal_management #market_analysis #product_comparison #competitiveness #electric_vehicles #auto_industry
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January 10, 2026

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In-Depth Analysis Report on Xiaomi YU7's Winter Range Competitiveness

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Based on collected data and technical analysis, we now present a comprehensive market research report.


In-Depth Analysis Report on Xiaomi YU7’s Winter Range Competitiveness
I. Evaluation of Xiaomi YU7’s Winter Range Test Performance
1.1 Overview of Measured Data

According to Autohome’s 2025 Winter Range Test data, Xiaomi YU7 demonstrated excellent range performance in the test [1]:

Test Version CLTC Range Actual Measured Range Range Retention Rate Test Environment
Long-Range Rear-Wheel Drive Version 835km 687km
83.6%
Beijing, 10℃
Long-Range Four-Wheel Drive Pro 770km - - -
Long-Range High-Performance Four-Wheel Drive Max 760km - - -

On January 10, 2026, Lei Jun posted on Weibo: “I have full confidence in Xiaomi YU7’s winter performance, and welcome more car owners to share videos of driving it in Northeast China” [2]. Previously, Lei Jun has repeatedly emphasized that as a “northern car company”, Xiaomi set the goal of becoming the “king of pure electric vehicle winter range” at the very beginning of its car-making venture [1].

1.2 Industry Comparison of Range Retention Rates

In the largest-scale winter test conducted by Autohome (test location: Yakeshi, Inner Mongolia; test temperature: -10℃ to -25℃ extremely cold environment), the range retention rate performance of various models is as follows [3]:

Vehicle Category Representative Model Range Retention Rate
Mid-to-High-End Family Pure Electric Sedan Xpeng P7 Four-Wheel Drive 53.9%
Mid-to-High-End Family Pure Electric Sedan BYD Yangwang U7 Four-Wheel Drive 51.8%
Mid-to-High-End Family Pure Electric SUV Tesla Model Y Four-Wheel Drive
35.2%
Sub-Flagship Large 6-Seater Pure Electric SUV Li Auto i8 Four-Wheel Drive 34.8%

Key Finding
: In extremely cold environments, the overall range retention rate of pure electric SUVs is significantly lower than that of sedans. Xiaomi YU7 achieved a range retention rate of 83.6% in the “quasi-winter test” environment of 10℃, which is significantly ahead of Tesla Model Y Rear-Wheel Drive’s 59.9% [4].

1.3 Extremely Cold Environment Range Prediction Model

Based on industry test data, the impact of low temperature on driving range follows these patterns [5]:

  • Normal Temperature Environment (10℃)
    : High-quality models can achieve over 80% range retention rate
  • Low Temperature Environment (-10℃)
    : Generally 30%-40% range loss
  • Extremely Cold Environment (-20℃)
    : Range loss can exceed 50%

Based on this, we estimate the range performance of Xiaomi YU7 in extremely cold environments:

Ambient Temperature Estimated Range of Xiaomi YU7 Estimated Range of Tesla Model Y
10℃ (Measured)
687km
470km
-10℃ ~520km ~370km
-20℃ ~420km ~290km

II. Comparative Analysis of Competitors in the 200,000-300,000 Yuan Price Segment
2.1 Core Parameter Comparison

Core Parameter Comparison of Three Competitor Models

The core parameters of the three models are compared as follows:

Parameter Index Xiaomi YU7 Rear-Wheel Drive Tesla Model Y Long-Range Rear-Wheel Drive Zeekr 7X 100kWh
Price
253,500 Yuan 288,500 Yuan 269,900 Yuan
CLTC Range
835km
821km 802km
Battery Capacity
96.3kWh 78.4kWh 103kWh
100km Power Consumption
13.3kWh 13.5kWh 14.2kWh
0-100km/h Acceleration
5.88 seconds 5.6 seconds 3.8 seconds (Four-Wheel Drive)
High-Voltage Platform
800V 400V 900V
Fast Charging Time
0.35 hours 1.18 hours 0.18 hours
Drag Coefficient
0.245Cd - -
2.2 Winter Range Scenario Comparison

Actual Winter Range Comparison

2.3 Comprehensive Competitiveness Assessment

Comprehensive Competitiveness Analysis

Based on a five-dimensional weighted analysis covering driving range (25%), battery capacity (20%), energy efficiency performance (20%), price competitiveness (20%), and brand premium (15%):

Ranking Model Weighted Comprehensive Score
1
Xiaomi YU7 Rear-Wheel Drive
8.85 points
2 Tesla Model Y Long-Range Rear-Wheel Drive 8.47 points
3 Zeekr 7X 100kWh 8.32 points

III. Analysis of Sustainability of Xiaomi YU7’s Product Strength
3.1 Core Technical Advantages

(1) 800V High-Voltage Silicon Carbide Platform

Xiaomi YU7 comes standard with an 800V high-voltage platform, which has significant advantages over Tesla Model Y’s 400V platform [6]:

  • Fast charging speed increased by over 100% (0.35 hours vs 1.18 hours)
  • Higher energy transmission efficiency, lower range loss
  • Better heat control, beneficial for winter battery management

(2) Intelligent Thermal Management System

Lei Jun emphasized that Xiaomi Automotive “attaches great importance to winter driving experience” [1]. The YU7 is equipped with:

  • Heat pump air conditioning system (40% more energy-efficient than PTC heaters)
  • Intelligent battery preheating function
  • Waste heat recovery from motor/electronic control systems

(3) Aerodynamic Optimization

Xiaomi YU7 achieves an ultra-low drag coefficient of 0.245Cd, which is outstanding among mid-to-large SUVs, directly reducing high-speed energy consumption by approximately 15%.

3.2 Market Competition Pattern Analysis

Advantage Sustainability Assessment
:

Advantage Dimension Current Advantage Sustainability Analysis Basis
Driving Range
835km, ranked first in the segment
Medium
Zeekr 7X has reached 802km, Tesla’s long-range version 821km, the gap is narrowing
Winter Range Retention Rate
83.6%, leading
High
More extreme cold measured data is needed for verification; thermal management system is the core competitiveness
Charging Speed
Advantage of 800V platform
High
Zeekr’s 900V platform is faster, but YU7 already meets mainstream demand
Cost-Effectiveness
Starting at 253,500 Yuan
High
Obvious price advantage, Xiaomi has strong cost control capabilities
Brand Premium
New entrant
Uncertain
Takes time to accumulate; SU7’s reputation is key
3.3 Potential Challenges and Risks

(1) Controversy Over Test Conditions

After the release of Autohome’s test results, doubts were raised. Blogger Chen Zhen pointed out that “at 10 degrees Celsius, this is just an ordinary range comparison test of three models”, and believed that the “winter test” label may mislead consumers [4]. This reflects:

  • The 10℃ environment cannot fully represent extreme cold winter working conditions
  • Consumers need to pay attention to real performance in extreme weather
  • Xiaomi YU7 has not yet conducted public tests in -20℃ extremely cold environments

(2) Rapid Iteration of Competitors

  • Tesla has launched the updated Model Y Long-Range Rear-Wheel Drive with an increased range of 821km (priced at 288,500 Yuan) [7]
  • Zeekr 7X adopts a 900V platform, with faster charging speed (10.5 minutes from 10% to 80%) [8]
  • Brands such as BYD and NIO continue to launch long-range models

(3) Impact of Safety Incidents

After the Xiaomi SU7 accident in March 2025, brand trust was affected to a certain extent. Lei Jun admitted in a live stream that “I’m scared of being trolled, I can’t sleep” [9]. Although YU7 has comprehensively upgraded safety configurations (standard lidar, 2200MPa “Xiaomi Super Steel”), it will take time to rebuild consumer confidence.


IV. Conclusions and Recommendations
4.1 Core Conclusions

(1) Winter Range Performance

Xiaomi YU7 achieved an 83.6% range retention rate in a 10℃ environment, proving the technical advantages of its thermal management system and 800V platform. However, its performance in extremely cold environments (-20℃) still requires more measured data for verification. According to industry rules, the actual range of YU7 in extremely cold environments is approximately 420km, which can still meet most usage scenarios.

(2) Sustainability of Competitiveness

  • Short-Term (Within 1 Year)
    : Xiaomi YU7 has obvious competitiveness in the 250,000-300,000 Yuan price segment, with comprehensive advantages in driving range, price, and charging efficiency
  • Mid-Term (1-2 Years)
    : Competitor iterations may weaken some advantages, requiring continuous technological innovation and cost optimization
  • Long-Term (Over 2 Years)
    : Brand building and user reputation accumulation are the keys to determining the stability of its market position

(3) Comparison with Competitors

Comparison Dimension Xiaomi YU7 Tesla Model Y Zeekr 7X
Driving Range ★★★★★ ★★★★☆ ★★★★☆
Winter Range ★★★★★ (To be verified) ★★★☆☆ ★★★★☆
Charging Speed ★★★★☆ ★★★☆☆ ★★★★★
Brand Value ★★★☆☆ ★★★★★ ★★★★☆
Cost-Effectiveness ★★★★★ ★★★☆☆ ★★★★☆
4.2 Consumer Purchase Recommendations
  • Users in Cold Northern Regions
    : It is recommended to wait for more measured data in extremely cold environments, or choose the YU7 four-wheel drive version (stronger snow adaptability)
  • Users Mainly for Daily Commuting
    : The YU7 Rear-Wheel Drive (253,500 Yuan) offers the best cost-effectiveness, with an 835km range enabling “one charge per week”
  • Users with Frequent Long-Distance Travel
    : The YU7 Max version (329,900 Yuan) has a 760km range + 5.2C ultra-fast charging, eliminating range anxiety
  • Brand-Sensitive Users
    : Tesla Model Y has high brand premium and good residual value, suitable for brand-oriented consumers

References

[1] Sina Finance - Lei Jun: Xiaomi Automotive Attaches Great Importance to Winter Driving Experience

[2] Eastmoney - Lei Jun: Full Confidence in Xiaomi YU7’s Winter Performance

[3] Securities Times - Autohome Conducts Largest-Scale Winter Range Test

[4] Securities Times - Range Tests of Three Popular Models including Xiaomi YU7 Spark Controversy

[5] News18a - Winter Range Plummets: How Can New Energy Vehicles Break the Dilemma

[6] PCauto - Xiaomi YU7 Configuration Parameters

[7] Securities Times - Tesla Launches Updated Model Y Long-Range Rear-Wheel Drive

[8] Zeekr Official Website - Updated Zeekr 7X

[9] Southcn - Lei Jun Hosts Two Live Streams in Five Days, Admits Being Scared of Being Trolled


Report Generation Date: January 10, 2026
Data Sources: Autohome Winter Range Test, Official Parameters of Various Brands, Securities Times, Sina Finance, etc.

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Insights are generated using AI models and historical data for informational purposes only. They do not constitute investment advice or recommendations. Past performance is not indicative of future results.