Analysis of Reasons for Sluggish Online Sales of American Ginseng Products and Recommendations for Channel Strategies

According to search results, specific sales data and market information of Dashuyun American Ginseng could not be obtained. Based on the general rules of

and , I provide the following analysis framework:

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American ginseng is a

, and consumers usually have the following concerns:

• Difficulty in perceiving quality
  : Cannot identify product appearance, smell, texture on-site
• High trust threshold
  : Worried about buying counterfeit products, inconsistent quality, or old products being refurbished
• Long decision-making cycle
  : As a health product, consumers need time to build brand trust

Issue Type	Specific Performance
Difficult to acquire traffic	High cost of public domain traffic on platforms; insufficient reach to precise customers
Low conversion rate	Insufficient persuasiveness of product detail pages; lack of trust endorsement
Low repeat purchase rate	Poor user stickiness; lack of continuous communication mechanism
Difficult to handle customer complaints	High cost of returns and exchanges; negative reviews affect the brand

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• Short video/live streaming e-commerce
  : Establish brand stories by showcasing American ginseng planting environment, processing techniques, and consumption methods
• Private domain community operation
  : Set up WeChat communities to provide health knowledge and preferential activities to enhance user stickiness

• Experience store/counter
  : Set up experience centers in first- and second-tier cities to support online ordering and in-store pickup
• Pharmacy/tonic store channels
  : Leverage the trust endorsement of traditional channels to drive traffic to online platforms

• Youth-oriented product line
  : Launch convenient products such as American ginseng tablets and instant brewing powder
• Customized gift boxes
  : Develop high-end gift boxes for gifting scenarios to increase average order value

• Traceability system
  : Establish a full-process traceable system; scan the code to view origin and test reports
• Authoritative certification
  : Apply for organic certification, geographical indication products, insurance company coverage, etc.

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1. Short-term
   : Optimize existing e-commerce platform operations, strengthen customer service response, review management, and product detail page upgrades
2. Mid-term
   : Layout private domain traffic and content e-commerce to reduce customer acquisition costs and enhance user stickiness
3. Long-term
   : Build an omni-channel system integrating online and offline to strengthen brand trust

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To obtain

, , or of Dashuyun American Ginseng, it is recommended to provide more background information or enable in-depth research mode.