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In-depth Analysis of the Impact of Kunlunxin AI Chip's Listing on Baidu's Stock Price

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January 5, 2026

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In-depth Analysis of the Impact of Kunlunxin AI Chip's Listing on Baidu's Stock Price

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In-depth Analysis of the Impact of Kunlunxin AI Chip’s Listing on Baidu’s Stock Price
I. Event Overview and Direct Impact
1.1 Core Event

Baidu officially announced on January 2, 2026 that its AI chip subsidiary Kunlunxin has submitted a confidential IPO application to the Hong Kong Stock Exchange, planning a spin-off listing [1][2][3]. This news caused a sharp rise in Baidu’s stock price: BIDU traded on Nasdaq rose by

15.03%
on the day, closing at $150.30, hitting a 52-week high; Baidu Hong Kong shares (0988.HK) also rose nearly 10% synchronously [1][2].

1.2 Stock Price Performance
Time Dimension Change Remarks
Single Day +15.03% January 2, 2026
Weekly Change +20.4% Hit 52-week high
Monthly Change +26.60% Continued strength
Annual Change +80.26% Outperformed the market significantly

From a technical analysis perspective, BIDU is currently in a clear

uptrend
, with a trend score of 5.5 out of 10, showing a breakout pattern [0]. The key resistance level is at $151.08, the next target level is $156.25, and the support level is at $128.09 [0].


II. Market Reaction and Valuation Reassessment
2.1 Investor Sentiment Analysis

The market’s reaction to Kunlunxin’s spin-off listing news is extremely positive, mainly based on the following logic [1][2][3]:

  1. Unlock Hidden Asset Value
    : As Baidu’s core AI asset, Kunlunxin has been undervalued by the market for a long time. The spin-off listing allows investors to evaluate the value of its AI chip business independently.

  2. Valuation Multiple Increase
    : Independently listed Kunlunxin is expected to get a higher valuation multiple for tech companies, and parent company Baidu will benefit from the increased value of consolidated assets as a result.

  3. “Holding-type Tech Platform” Positioning
    : After the spin-off, Baidu may be repositioned as a holding-type tech platform, which is expected to get a valuation premium.

2.2 Kunlunxin Valuation Forecast

According to calculations by JPMorgan Chase and Guosen Securities [1][2]:

Time Revenue Forecast Valuation Calculation
2025 3.5-5 billion yuan Expected break-even
2026 8.3-10 billion yuan Based on 10x P/S ratio, valuation exceeds 80 billion yuan

Current valuation of Kunlunxin: The latest financing valuation in July 2025 is about 21 billion yuan, an increase of 62% compared to the 13 billion yuan in the first round of financing in 2021 [2].

2.3 Baidu’s Shareholding Value

Baidu currently holds

59.45%
of Kunlunxin’s shares and is in a controlling position [1][2]. Based on the 80 billion yuan valuation estimate, Baidu’s shareholding value is about 47.6 billion yuan, accounting for about 11% of Baidu’s current market capitalization (about 335 billion Hong Kong dollars / 43 billion US dollars) [2].


III. Kunlunxin Business Fundamentals
3.1 Technical Progress

Kunlunxin was founded in 2012 and is the core support of Baidu’s full-stack AI strategy [1][3]:

Product Technical Indicators Status
P800 FP16 computing power of 345 TFLOPS, supporting 10,000-card cluster deployment Fully launched and mass-produced in 2025
M100 Optimized for large-scale inference Expected to be launched in 2026
M300 Tackling multi-modal training Planned for 2027

In the first half of 2025, Kunlunxin successfully launched a

30,000-card cluster
. The P800 has been fully verified internally at Baidu, undertaking most of the inference tasks, and successfully trained a multi-modal model based on a single 5,000-card cluster [1].

3.2 Commercialization Progress

Kunlunxin has gradually transformed from an internal supplier of Baidu to an independent chip supplier selling externally [1]:

  • 2024
    : Revenue of about 2 billion yuan, net loss of about 200 million yuan; won a 1-billion-level centralized procurement order from China Mobile
  • 2025
    : Expected revenue to grow to more than 3.5 billion yuan, achieving break-even; P800 chip has gained market recognition, mainly supplying state-owned enterprises and government data center projects
  • External Sales Ratio
    : It is expected that more than 50% of revenue will come from external customers in 2025

IV. Impact Mechanism Analysis
4.1 Short-term Impact (1-3 Months)

Positive Driving Factors:

  1. Valuation Reassessment Effect
    : The market reprices the AI chip business, driving up Baidu’s overall valuation
  2. Increased Capital Attention
    : The expectation of Kunlunxin’s listing attracts the attention of institutional investors focusing on the hard tech track
  3. Strengthened Technical Narrative
    : The spin-off listing strengthens Baidu’s market positioning as a “full-stack AI company”

Risk Factors:

  1. Technical Correction
    : RSI and KDJ indicators show that it is in an overbought area in the short term, with correction pressure [0]
  2. Selling Pressure
    : Excessive short-term gains may trigger profit-taking
4.2 Medium-to-Long-Term Impact (6-12 Months)

Positive Impacts:

  1. Improved Financing Capacity
    : After Kunlunxin’s independent listing, it can directly access capital market financing, reducing reliance on Baidu’s capital investment
  2. Business Synergy Effect
    : As an independent entity, Kunlunxin can expand external customers more flexibly and increase market share
  3. Optimized Governance Structure
    : The spin-off helps sort out Baidu’s complex business context, allowing investors to evaluate the value of each business unit more clearly

Potential Challenges:

  1. Dependence on Related Party Transactions
    : It may still be highly dependent on Baidu’s business in the early stage; need to observe the progress of external customer expansion
  2. Industry Competition
    : Need to compete with domestic AI chip manufacturers such as HiSilicon (Huawei), Cambricon, and Horizon Robotics
  3. Geopolitical Risks
    : U.S. chip export controls to China may affect access to advanced manufacturing processes

V. Risk Factors
5.1 Legal and Policy Risks

Pentagon Designation Event
: In January 2026, Baidu was listed by the U.S. Department of Defense as a “Chinese military company” and faces legal review [4]. This risk may affect:

  • The willingness of U.S. institutional investors to hold positions
  • Baidu’s liquidity in U.S. stocks
  • Kunlunxin’s international expansion
5.2 Market Risks
  1. Valuation Bubble Risk
    : If Kunlunxin’s listing valuation is too high, it may face value regression pressure after listing
  2. Performance Delivery Pressure
    : The market has high expectations for Kunlunxin’s revenue growth; need to continuously track the actual commercialization progress
  3. Technology Iteration Risk
    : AI chip technology iterates rapidly; need to continue R&D investment to maintain competitiveness
5.3 Competition Risks
Competitors Advantages Threats
HiSilicon (Huawei) Advanced manufacturing process capability, vertical integration Market share competition
Cambricon First-mover advantage, listed on STAR Market Homogeneous competition
NVIDIA CUDA ecosystem, leading computing power High-end market is hard to shake

VI. Investment Recommendations and Conclusions
6.1 Comprehensive Assessment

The impact of Kunlunxin’s spin-off listing on Baidu’s stock price is significant and sustainable
, mainly reflected in:

  1. Immediate Valuation Release
    : The stock price surged 15% on the day the news was announced, showing the market’s recognition of the value of AI assets
  2. Long-term Valuation Reassessment
    : The spin-off allows investors to evaluate Kunlunxin’s value independently, which may drive up Baidu’s overall valuation
  3. Business Synergy Effect
    : Independent listing helps Kunlunxin expand external markets and feed back to Baidu’s AI ecosystem
6.2 Technical Analysis

From a technical perspective, BIDU shows a

strong uptrend
, but there is a short-term correction risk [0]:

  • Uptrend Confirmation
    : MACD and moving average system both show a bullish pattern
  • Overbought Warning
    : RSI and KDJ indicators are in the overbought area
  • Volume Cooperation
    : Recent trading volume has increased significantly, with active capital intervention

Key Price Levels
:

  • Support Level
    : $128.09
  • Resistance Level
    : $151.08 (already broken)
  • Target Level
    : $156.25
6.3 Investment Recommendations
Dimension Assessment
Short-term (1-3 months)
Cautious about chasing gains
, wait for correction before entering
Medium-term (6-12 months)
Actively follow
, Kunlunxin’s listing progress and valuation performance
Long-term (over 1 year)
Lay out at low prices
, benefit from the growth of the AI chip industry

Risk Reminder
: Investors need to closely monitor the progress of U.S. legal review, Kunlunxin’s specific listing plan, and changes in the competitive landscape of China’s AI chip market.


References

[1] 经济观察网 - 百度股价单日飙涨近10% "昆仑芯"独立IPO引爆价值重估 (http://www.eeo.com.cn/2026/0102/776749.shtml)

[2] 百度AI芯片公司昆仑芯冲刺IPO:技术自立与资本突围的双重奏 (https://aistudio.baidu.com/blog/detail/759193597970757)

[3] OFweek人工智能网 - 百度官宣:昆仑芯已秘密交表,将分拆上市!(https://m.ofweek.com/ai/2026-01/ART-201700-8110-30678047.html)

[4] Market Chameleon - Baidu Faces Legal Scrutiny Following Pentagon Designation (https://marketchameleon.com/Blogpost/2026/01/02/baidu-legal-scrutiny-pentagon-designation-investor-impact)

[0] 金灵AI金融数据库 - 百度实时报价、公司概况、技术分析

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Insights are generated using AI models and historical data for informational purposes only. They do not constitute investment advice or recommendations. Past performance is not indicative of future results.