Analysis of Commercialization Prospects and Industry Impact of the '甜雪极梦社' (SnowPuff) Ice and Snow Cultural Tourism IP

Based on the latest collected data, I will systematically analyze the commercialization prospects of ice and snow cultural tourism IPs like ‘甜雪极梦社’ (SnowPuff) and their impact on the industry competition pattern.

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‘SnowPuff Dream Club’ (SnowPuff) is an original ice and snow cultural tourism IP launched by Harbin Polar Park on January 2, 2026, with simultaneous premieres in Harbin and Hangzhou [1][3]. This IP builds a

centered on the snowman character SnowPuff, supported by four polar animal IPs: Taoxue Penguin, Beluga Whale Amira, Polar Bear Benben, and Arctic Wolf Maya [2].

: Targeting the deep demand for ‘emotional companionship and mood healing’ among young female groups, it transforms ice and snow elements into tangible, companionable ‘warm gifts’, achieving an emotional upgrade from ‘sightseeing’ to ‘daily integration’ [2].

: Through a diversified product system including plush toys, accessories, stationery, and home goods, it promotes ice and snow culture to ‘go beyond the province’, forming a ‘mobile ice and snow cultural business card’ [2].

: Breaking the regional restrictions of traditional ice and snow cultural tourism, it achieves cross-regional brand communication between the north and south through its first exhibition by West Lake in Hangzhou (a giant SnowPuff snowman holding stars has become a check-in landmark) [1][3].

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:

• In 2024, the total scale of China’s ice and snow industry reached
  980 billion yuan
  , an increase of about 263% compared to 2015, and it is expected to exceed the
  1 trillion yuan
  mark in 2025 [5].
• During the 2024-2025 ice and snow season, the number of Chinese residents participating in ice and snow sports reached
  292 million
  , with a participation rate of 20.61%, driving consumption scale to exceed
  187.5 billion yuan
  , a year-on-year increase of over 25% [6].

:

• As of April 2025, the number of indoor ski resorts (real snow) nationwide reached
  79
  , an increase of 20 over the previous year, a growth rate of
  33.9%
  , of which the southern region accounted for more than 30% [5][8].
• Indoor ski resorts are most concentrated in East China and South China, with Zhejiang, Jiangsu, and Guangdong accounting for
  30.38%
  of the total number of indoor ski resorts nationwide [8].
• Indoor ski resorts, with the advantage of ‘no restrictions on season and region’, have become a
  new growth point
  for ice and snow consumption [7].

:

• The General Office of the State Council issued the ‘Several Opinions on Stimulating the Vitality of the Ice and Snow Economy through High-Quality Development of Ice and Snow Sports’, which clearly states that the total scale of the ice and snow economy will reach
  1.2 trillion yuan
  by 2027 and
  1.5 trillion yuan
  by 2030 [7].

:

• Traditional ice and snow tourism is limited to the ice and snow season from November to February of the following year, with obvious seasonal supply and demand mismatch problems [5].
• ‘甜雪极梦社’ (SnowPuff) achieves an
  ‘all-season’
  operation model through cultural and creative products and national tours [2].

:

• Referring to the Songcheng Performance model, the ‘theme park + performance’ IP drives catering, accommodation, and cultural and creative consumption, with non-ticket revenue accounting for up to 60% and gross profit margin maintaining above 70% [10].
• Cultural and creative products (plush toys, accessories, stationery, home goods, etc.) form a
  high-frequency consumption
  entry point [2].

:

• The new members of the penguin family at Harbin Polar Park, ‘Tianxue’ and ‘Nuomi’, carry school bags as ‘endorsement penguins’, strengthening the
  personalized characteristics
  and emotional connection of the IP [1].
• The ‘healing’ positioning for young women fits the emotional value demand in the current consumption upgrade trend.

: Most domestic cultural tourism IPs currently have the problem of ‘serious homogenization of character images and lack of personalized shaping’ [11], making it difficult to establish deep emotional connections with users, and most stay in the shallow interaction mode of ‘photo check-in’.

: The transformation from a single IP to a complete consumption ecosystem requires strong operational capabilities and supply chain support. In reference cases, some local cultural tourism IPs have problems of ‘low industrialization level and shallow cultural expression’ [11].

: With the rise of ice and snow economy, various regions have laid out ice and snow IPs. In 2024, about new ice and snow tourism-related enterprises were added, with a total of nearly 13,000 [6], and the competition pattern is becoming increasingly fierce.

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:

• Traditional theme parks face the dual challenges of ‘heavy assets and rigid costs’ (e.g., Haichang Ocean Park has 85% rigid costs) [10].
• The
  ‘IP first + national tour’
  model represented by ‘甜雪极梦社’ (SnowPuff) reduces the threshold for fixed asset investment and improves operational flexibility.

:

• The rapid popularization of indoor ski resorts in the southern region (33.9% growth rate) promotes the transformation of ice and snow tourism from ‘north snow moving south’ to
  ‘north-south two-way flow’
  [5][8].
• Traditional northern ice and snow scenic spots (such as Harbin Ice and Snow World, Yabuli Ski Resort) realize ‘cultural export beyond the province’ through IP output, breaking regional limitations [2].

:

• A new pattern of ‘cultural tourism + various industries’ and ‘various industries + cultural tourism’ has initially formed [9].
• The performance-driven model has become the core attraction; for example, Wansui Mountain Martial Arts City stages up to
  3,000 shows
  daily and replaces 30% of its content annually [10].

:

• Traditional scenic spots rely excessively on ticket revenue; Songcheng Performance achieves 60% non-ticket revenue through IP operation [10].
• ‘甜雪极梦社’ (SnowPuff) builds a ‘mobile ice and snow cultural business card’ through a diversified product system, forming a sustainable IP consumption ecosystem [2].

:

• Industry trends show that operating an ‘emotional account’ to increase user repurchase rate has become a key strategy, deepening emotional connections with customers through service details [9].
• The ‘healing’ positioning and ‘endorsement penguin’ strategy of ‘甜雪极梦社’ (SnowPuff) are in line with this trend.

:

• Harbin Ice and Snow World has added technological elements such as intelligent lighting and AI interaction [6].
• Combining digital technology with ‘local culture’ to create innovative cultural tourism projects has become a trend [9].

:

• Avoid homogenized competition, deeply explore regional cultural characteristics, and build unique ‘emotional anchors’ [11].
• The polar ecology + healing aesthetics positioning of ‘甜雪极梦社’ (SnowPuff) provides a reference for differentiation.

:

• Build a complete closed loop of ‘IP + product + service + scene’.
• Learn from diversified product systems such as ‘ice and snow + sports’, ‘ice and snow + folk customs’, ‘ice and snow + ecology’, and ‘ice and snow + food’ [7].

:

• Combine AIGC and digital means to activate traditional culture and create a new consumption model of ‘traveling to a city for an IP’ [9].
• Innovate scene design, such as fog forest systems and cool slides, to enhance off-season attractiveness [10].

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• Indoor ski resort construction and operation (huge potential in southern markets).
• Ice and snow equipment manufacturing (demand for high-end ski equipment is growing; 86.01% of surveyed residents have consumption willingness) [6].
• Cultural and creative product development and IP authorization.

:

• ‘Performance + theme park’ model (refer to Songcheng Performance’s high gross profit margin) [10].
• Combination of digital technology and traditional culture (e.g., CUC Cultural Tourism’s digital intelligence technology reshapes experience) [9].

: Most local cultural tourism IPs lack continuous innovation capabilities and are difficult to break through shallow interaction modes [11].

: Although indoor ski resorts have alleviated seasonal problems, overall ice and snow consumption still shows obvious seasonal concentration characteristics [5].

: The number of ice and snow tourism-related enterprises increased by 17% in 2024, and industry competition is becoming increasingly fierce [6].

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Ice and snow cultural tourism IPs like ‘甜雪极梦社’ (SnowPuff) have significant commercialization potential in the

, with core advantages including:

1. Breaking regional and seasonal restrictions
   , realizing ‘cultural export beyond the province’ through IP output.
2. Diversified income structure
   , shifting from ticket economy to IP ecosystem economy.
3. Emotional value driven
   , fitting the consumption upgrade trend.

For traditional tourism performance and theme park operators, this trend means that the

, requiring enterprises to accelerate light asset transformation, strengthen IP operation capabilities, and build an emotional operation system.

Successful cultural tourism IPs in the future need to have:

, , , and to truly achieve the leap from ‘photo check-in’ to ‘sustained consumption’ [11].

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[1] Sina Finance - ‘Harbin Polar Park Launches Original New Ice and Snow Cultural Tourism IP’ (https://finance.sina.com.cn/jjxw/2026-01-04/doc-inhfasaz3125625.shtml)

[2] Xinhuanet Heilongjiang Channel - 'Harbin Polar Park’s Original New Ice and Snow Cultural Tourism IP