Analysis of the Impact of Open Transportation Public Data on the Smart Transportation Industry Chain and Beneficiary Enterprises

Based on the latest policies and market data, I will systematically analyze the impact of open transportation public data resources on the smart transportation industry chain and beneficiary enterprises.

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The Ministry of Transport issued the “Implementation Opinions on Accelerating the Development and Utilization of Transportation Public Data Resources” (Jiaokeji Fa [2025] No.120) on December 31, 2025, clearly putting forward the following core goals:

• By 2030
  : Build a mature management and technical system for the development and utilization of transportation public data resources
• Data Resource System
  : Fully establish a high-quality data resource system
• Core Position
  : Public data will become an important driving force for high-quality development of transportation

• Establish a high-quality data resource system
• Promote integrated application of public data and enterprise data
• Support the development of emerging industries such as artificial intelligence, autonomous driving, and low-altitude economy
• Cultivate transportation data element-type enterprises [0]

• Promote applications through
  data opening and authorized operation
• Strictly control raw public data not legally disclosed from directly entering the market
• Establish a data security standard system [0]

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According to brokerage data, the size of China’s smart transportation market is expected to reach

by 2025 [1]. The opening of transportation public data resources will bring the following opportunities to relevant enterprises:

• ETC Data Operation
  : The number of national ETC users exceeds 250 million, with huge daily transaction volume, and the data value is yet to be released
• Highway Monitoring Data
  : The national highway mileage exceeds 177,000 kilometers, and real-time operation data forms a big data pool
• Road Network Operation Monitoring
  : Data such as traffic volume, vehicle type, and driving trajectory can be applied to traffic optimization, insurance pricing, urban planning, etc.

Under the promotion of the policy, enterprises can explore new business models:

• Authorized Data Operation
  : Shandong Hi-Speed has obtained public data operator qualifications in Jinan, Yantai and other places, realizing data asset on-balance-sheet value of 42.53 million yuan [2]
• Data Transaction
  : Shandong Hi-Speed collaborated with Shandong Provincial Data Exchange Company to achieve a “zero breakthrough” in on-site transactions of core data assets [2]
• Data Productization
  : Process transportation data into standardized products such as APIs, reports, and analysis tools

The market-oriented reform of data elements will bring multi-dimensional growth to relevant enterprises:

Business Type	Growth Driver	Potential Market Size
Data Operation Services	Authorized operation of ETC/highway traffic data	Tens of billions of yuan/year
Smart Transportation SaaS	Products like traffic flow prediction and security early warning	10-billion-level market
V2X Data Services	Support for autonomous driving and vehicle-road-cloud integration	100-billion-level long-term market
Data Asset On-Balance-Sheet	Enterprise data asset evaluation and on-balance-sheet services	Emerging market

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• Core Advantages
  : Leading enterprise in the smart transportation industry, covering the entire industry chain such as smart road network, smart traffic management, and intelligent connected vehicles
• Data Resources
  : Rich transportation big data resources, including multi-dimensional data such as highways and urban traffic
• Business Layout
  : AI+transportation applications, transportation big data platform, smart cloud toll stations, etc.
• Financial Data
  : Market capitalization of 18.6 billion yuan, current stock price of 11.77 yuan, up 30.63% in the past year [0]
• Benefit Point
  : The opening of data elements can directly increase its data operation business revenue

• Core Advantages
  : Jiangsu ETC issuer with tens of millions of ETC user data
• Business Structure
  :
  • Smart transportation electronic toll collection business (accounting for 50.59%)
  • Smart transportation operation management system business (accounting for 46.36%)
  • Smart transportation ecosystem business (accounting for 3.05%) [1]
• Financial Performance
  : 2025 Q1-Q3 revenue of 612 million yuan (+14.65%), net profit of 168 million yuan [1]
• Data Value
  : ETC user data is high-value traffic flow data, which can be applied to financial risk control, after-car services, insurance pricing, etc.
• Benefit Point
  : The marketization of ETC data will open up a new growth space

• Business Direction
  : Highway informatization, port shipping informatization, smart city business
• Data Resources
  : Data from highway toll, monitoring, scheduling systems
• Benefit Point
  : Authorized operation of highway data and smart highway upgrade and transformation

• Focus Areas
  : Intelligent transportation systems, lidar, ETC equipment
• Data Advantages
  : Roadside equipment data, vehicle trajectory data
• Benefit Point
  : V2X data services, autonomous driving test data

• Core Products
  : ETC equipment, smart parking, V2X equipment
• Data Resources
  : ETC transaction data, parking lot data
• Benefit Point
  : ETC data ecosystem services, smart parking data operation

• Business Direction
  : Smart parking, parking operation
• Data Resources
  : Urban parking data, car owner behavior data
• Benefit Point
  : Parking data assetization, urban-level parking data platform

• Core Advantages
  : Smart city, urban operation management platform
• Data Resources
  : Urban traffic comprehensive management data
• Benefit Point
  : Construction and operation of urban traffic big data platform

• Cosco Shipping Tech
  : Shipping informatization, port data
• Desheng Tech
  : Data element infrastructure
• NavInfo
  : High-precision maps, navigation data
• Duolun Tech
  : Smart transportation detection equipment

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1. High Policy Certainty
   : The Ministry of Transport has clearly defined policy goals, and the direction of data element marketization is clear
2. Large Market Space
   : The smart transportation market size exceeds 100 billion yuan, and data operation is a new growth pole
3. Clear Business Model
   : Models such as authorized operation, data transaction, and data productization have been verified
4. High Technical Barriers
   : Transportation data processing requires professional knowledge and technical accumulation
5. Obvious First-Mover Advantage
   : Enterprises with data resources will benefit first

1. Policy Implementation Pace
   : Specific implementation rules and authorization mechanisms are yet to be clarified
2. Data Security Compliance
   : Public data circulation requires strict security control
3. Business Model Validation
   : The profit model of data operation needs market testing
4. Valuation Risk
   : Some concept stocks have high valuations; attention should be paid to performance fulfillment
5. Technology Iteration Risk
   : AI and big data technologies are iterating rapidly, requiring continuous R&D investment

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• Policy Beneficiaries
  : Focus on enterprises that first obtain data authorized operation qualifications
• Adequate Technical Reserves
  : Enterprises with big data processing and AI algorithm capabilities
• Rich Data Resources
  : Providers of ETC, highway traffic, urban traffic and other data resources

• Platform-Type Companies
  : Enterprises that can integrate multi-party data and provide comprehensive data services
• Vertical Field Deep Plowing
  : Enterprises with deep accumulation in specific scenarios (such as autonomous driving, V2X)
• Data Security Vendors
  : Providers of data encryption, privacy computing, compliance audit services

• Scale and quality of data assets
• Proportion of data operation revenue
• R&D investment intensity
• Data security compliance capability
• Depth of cooperation with government and state-owned enterprises

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, the development and utilization of transportation public data resources will bring significant opportunities to the smart transportation industry chain. It is recommended to focus on leading enterprises with rich data resources and strong technical capabilities such as , while tracking the progress of data authorized operation qualification landing and data asset on-balance-sheet cases to seize the investment opportunities brought by the market-oriented reform of data elements.

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[0] Jinling API Data (Real-time stock quotes, company overview)

[1] East Money Network - Qianfang Technology stock information, Tongxingbao financial data

[2] Sina Finance - “Digital Intelligence Engine Drives Smooth Roads: Shandong Hi-Speed Draws a New Picture of Smart Transportation”

[3] Ministry of Transport - “Implementation Opinions on Accelerating the Development and Utilization of Transportation Public Data Resources”

[4] Mobile Data Analysis Platform Market Research Report (2025)

[5] iResearch - China Smart Transportation Industry Research Report

[6] Zhitong Finance - Full Sorting of AI Application Concept Stocks (2026 Collection Edition)