Comprehensive Comparison Report of Insta360 and DJI in Action Cameras and Panoramic Cameras

Based on the latest market data and product comparison analysis, here is a comprehensive comparison report of Insta360 and DJI in the action camera and panoramic camera fields:

According to industry research reports, the action camera field has formed a

, with the combined market share of the three exceeding 90%[1][2].

• DJI
  : As of Q3 2025, DJI’s revenue share in the global action camera market has reached
  66%
  , becoming the world’s number one in the global action camera market with an absolute advantage[1]
• Insta360
  : Accounts for approximately
  13%
  of the market share; its sales exceeded GoPro in H1 2024 to become the world’s second[1][2]
• GoPro
  : Market share has gradually shrunk from over 75% in 2022-2023 to
  18%
  in 2025[1]

• Insta360
  : From Q3 2024 to Q2 2025, Insta360 maintained an
  85%～92%
  market share in terms of revenue, long-term monopolizing the global panoramic camera market[1]
• DJI
  : Entered the panoramic camera track for the first time in Q3 2025 with the launch of Osmo 360; within less than three months, it gained
  49%
  share in the Chinese market and
  43%
  share in the global market[1]

Product	Insta360 Ace Pro 2	DJI Action 5 Pro
Sensor	1/1.3 inch	1/1.3 inch
Maximum Resolution	8K 30fps	4K 120fps
Screen	Flip screen	Front and rear dual screens
Fast Charging	30W	-
Pricing	Starting at about 3000 yuan	Starting at about 2600 yuan

Insta360 and DJI have adopted differentiated pricing strategies[3]:

• Insta360
  : High-end leading strategy; the Ace series (starting at 2998 yuan) and GO series (starting at 2298 yuan) fill the gap in the mid-to-high-end market, with a gross margin of
  56%
  [3]
• DJI
  : Relatively lower pricing strategy; Action 3/4/5 Pro are priced at
  1299/2098/2598 yuan
  respectively, targeting Insta360’s Ace/Ace Pro/Ace Pro 2 series[3]

According to the prospectus and financial reports[2][3]:

• Revenue Growth
  : 2021-2023 revenue was
  1.33 billion yuan, 2.04 billion yuan, and 3.64 billion yuan
  respectively; 2022 and 2023 YoY growth rates were
  53.38% and 78.43%
• Jan-Sept 2024
  : Revenue of
  2.43 billion yuan
  , YoY growth of
  48.16%
• Revenue Structure
  : Panoramic cameras account for approximately
  55.72%
  , action cameras for about
  25.73%
  [2]
• Overseas Revenue
  : Over
  70%
  of revenue comes from overseas markets[3]

• GoPro’s revenue declined from 8.36 billion yuan in 2021 to 5.775 billion yuan in 2024, showing a clear downward trend[2]
• Insta360’s 2023 revenue reached approximately
  1/2
  of GoPro’s, with a growth rate far exceeding GoPro[2]

[3][4]:

• First-mover advantage in panoramic technology, first to apply AI chips
• AI editing function (FlashCut) enables intelligent editing
• Heavy R&D + light asset model, flexible adjustment of production capacity
• Positioning as a fast-innovating vertical consumer leader

[3][4]:

• Drone-enabled hardware and algorithm advantages
• Own production line, positioning as a platform-type leader
• Great potential for visual AI capability deployment
• Strong product channel reuse capability

In the panoramic camera field, the accessory ecosystem has become an important competitive dimension[4]:

• Insta360 X5
  : Has launched
  97
  accessories covering various sports scenarios and creative needs
• DJI Osmo360
  : Has approximately
  30-40
  compatible accessories
• Accessories include professional devices such as GPS radio transmission remote controls and invisible diving cases

• Diversification of product matrix + category matrix
• Expand AI intelligent applications
• Launch Insta360+ cloud value-added services (cloud storage, cloud sharing, cloud editing, etc.)
• Expand into drone, vehicle-mounted, and intelligent driving fields
• Layout 2B scenarios (5G panoramic unmanned driving solutions, VR + panoramic home improvement solutions)

• Platform-type leader development strategy
• Product channel reuse between drones and action cameras
• DJI司空2 drone task management SaaS platform
• DJI Airport3 vehicle-mounted unattended platform
• AI large model incubation

2025 marks the first year of direct confrontation between the two companies[1][4]:

• DJI extends from action camera leader to panoramic camera field
• Insta360 penetrates from panoramic camera leader to action camera field
• The two sides engage in long-term competition around
  price, performance, and accessory ecosystem

1. Market Share Reshaping
   : It is expected that DJI and Insta360 will divide the shares of traditional brands such as GoPro, promoting the industry to transform into a dual-brand pattern[1]
2. Technology Innovation Competition
   : The two sides will continue to compete in AI applications, 8K recording, sensor technology, etc.
3. Ecosystem Competition Intensifies
   : Accessory richness, content community, and application support become new competitive focuses
4. Price Competition Continues
   : The two companies may compete for market share through price wars

Dimension	Insta360	DJI
Action Camera Share	13%	66%
Panoramic Camera Share	85-92%	43%
Revenue Scale	About 3.6 billion yuan (2023)	Not disclosed (expected to be larger)
Technical Features	AI chip, panoramic technology, light asset	Drone algorithm, platformization
Price Positioning	Mid-to-high end	Mid-end cost-effective
Overseas Dependence	70%+	Global layout

:

• In the
  action camera
  field, DJI has established a global leading position
• In the
  panoramic camera
  field, Insta360 still maintains a market monopoly position
• The two companies are engaged in full-scale competition through product line expansion and market penetration
• Future competition will shift from the technical level to brand ecosystem and price system

As DJI enters the panoramic camera field and Insta360 focuses on the action camera field, the direct competition between the two sides will continue to intensify, and consumers will ultimately benefit.

---

[1] 36Kr - “Report says DJI’s global action camera market share is nearly 70%, and will compete with Insta360 in panoramic cameras in the future” (https://www.nfnews.com/content/xovKO9dByJ.html)

[2] CBNData - “Action camera ‘second’ IPO: Annual revenue of 3.6 billion yuan, 70% from foreigners” (https://www.cbndata.com/information/294007)

[3] East Money Network - “Insta360 Innovation Investment Discussion” (https://pdf.dfcfw.com/pdf/H3_AP202506111688983917_1.pdf)

[4] All About Cam - “DJI Osmo 360 vs Insta360 X5 Comparison Review” (https://allaboucam.com/hk/djinewestproduct/)

— tags (codes, translate to display labels) — Action Camera, Panoramic Camera, Market Analysis, Industry Competition, Insta360, DJI, Market Share, Product Comparison

— event_type (code, translate to display label) — Market News

— sentiment (code, translate to display label) — Neutral