Qijing Shooting Brake Sedan Equipped with Huawei's Solution Undergoes Road Testing: Market Breakthrough Analysis of the New Brand

Qijing, a new automotive brand co-established by GAC and Huawei, has its first shooting brake sedan equipped with Huawei’s Kunpeng Intelligent Automotive Solution. Currently, it is undergoing large-scale road testing in harsh environments such as extreme cold, high temperature, and plateaus to verify overall performance including chassis control and intelligent driving safety [0]. The current Chinese EV market is highly competitive, with a penetration rate exceeding 50% in 2025, and leading brands like BYD, Geely, and Tesla occupy major market shares [0]. Meanwhile, the 10-year new energy vehicle purchase tax exemption policy will end in 2026, and the market is shifting from policy-driven to market-driven [0].

Qijing’s core advantages lie in the combination of GAC’s manufacturing experience and the technological strength of Huawei’s Kunpeng Intelligent Solution, including features such as L3-level autonomous driving and intelligent cockpit [0]. Large-scale extreme environment road testing provides strong support for product reliability, helping to build trust among consumers [0]. However, the market is highly competitive and subsidies are about to be withdrawn; Qijing needs to avoid price wars and instead highlight technological value and differentiated experiences [0].

: Subsidy withdrawal may lead to an increase in car purchase costs, putting pressure on the new brand’s market expansion [0]; leading brands in the market have already formed strong brand awareness and user bases, so Qijing needs to break through competitive barriers [0]. : The technological advantages of Huawei’s intelligent solution can become a differentiated selling point [0]; the results of extreme environment road testing can be used for brand marketing to strengthen the image of product reliability [0].

The extreme environment road testing of Qijing’s first model has verified the product’s performance. Relying on the cooperation between GAC and Huawei, it has dual advantages in technology and manufacturing. However, facing a highly competitive market environment with upcoming subsidy withdrawal, it needs to focus on technological value and differentiated positioning to establish a market position and achieve commercial success.